An engaged email list is the first thing publishers look for when considering your book proposal.
What if I only have a tiny list or no list at all?
The good news is, there are steps you can take to grow your list — so let’s get to work.
But wait, I don’t want to build a list. I just want to write!
Actually, an email list is a great way to focus your writing.
If all you do is write blog posts and you don’t take time to have personal conversations with your readers, you’re talking at them.
The people on your list are the people who have raised their virtual hands to hear from you. You can ask them questions and get their input.
That’s why email is such a great opportunity. It’s the best way to build relationships with your readers.
By getting to know your readers, you discover how you can better serve them.
Do I really need to focus on numbers?
We get it. As an aspiring author, you want to focus on getting published and serving your reader, not writing emails.
After all, you don’t walk into a bookstore and see someone’s email list. You see their published book.
But in a competitive industry, those with an engaged email list are more likely to get a book contract because publishers know that writers who already have loyal readers sell more books.
But I have an amazing book idea!
Great! That’s a good first step. And of course your message is one that only you can share.
But until your idea has been tested with an audience, a publisher will be hesitant to take a chance on it.
This isn’t because publishers are mean. It’s because . . .
PUBLISHING IS A BUSINESS
The fact that publishing is a business is often overlooked. It doesn’t feel glamorous to think about our books as either profitable or not profitable.
The truth is, publishers need to know the books they acquire will be profitable. That’s one reason they’re selective about what they publish.
Sometimes they take a risk on an unknown author who believes passionately in her book idea, but if she hasn’t already developed an audience, her book is unlikely to make money.
Before you can get an agent or a book contract, you need to show that you know how to attract readers, market your writing, and have an audience who will want to buy it.
The aspiring author who has taken the time and effort to build an audience will be much more attractive to a publisher.
Most well-known authors have been working on their email lists for years because they understand the value of an audience who is excited to buy their books.
How many people do I need on my list?
This is one of the most common questions we hear.
Over the years, hope*writers has talked with many different publishing professionals, and the number we most commonly hear for email list size is 5,000.
Don’t let this number scare you off. Have writers landed publishing deals with less than 5,000 on their email list? Yes! But this is a solid goal to aim for. It is doable.
Whether you have a list of 82, 396, or even 3,728 . . . you can do this. Five thousand might feel far away, but now that you have a clear goal, you can get to work.
I have no idea what to do next.
Now we’re getting to the heart of the matter.
The biggest reason writers don’t want to grow their email list is they don’t know how to make it happen.
We totally understand this. An email list involves strategy, technology, content, and consistency. No wonder we feel overwhelmed.
We can assure you: You’re not alone.
Here’s the real problem . . . Everyone tells you to start an email list, but no one shows you how.
Not on our watch! That confusion ends today with the Email Growth Course.
Brian Dixon, the Director of Growth at hope*writers, created this digital course to walk you through exactly what you need to do to build your email list.
No fluff, no spammy tactics. Just proven strategies that will help you:
- Attract your ideal readers.
- Convert readers to subscribers.
- Nurture your subscribers.
- Offer them the next step.
Unsure what to write?
While we can’t tell you exactly what you should write in every email, we provide some scripts that you can use to help you get the conversation started.
As you begin to interact with your readers, you’ll become more confident and you’ll have a better understanding of what they want and need.
Your email list is about relationships, and your subscribers want to get to know you and what you have to offer them.
We worked hard to make this course lean and actionable because we wanted you to be able to watch it and implement the principles immediately.
The Email Growth Course includes 6 modules.
- Modules 1–4 break down each of the major pillars of building an email list.
- Module 5 covers the email list tech.
- Module 6 answers questions about specific list growth strategies.
Module 1: Attract — Learn how to get people to your website.
Module 2: Convert — Learn how to get visitors to subscribe to your email list.
Module 3: Nurture — Learn how to nurture your email subscribers.
Module 4: Offer — Learn how to offer your book, course, or other products for sale.
Module 5: Tech Module — Learn how to set up the tech for your email list.
Module 6: The Question Module — Hear answers to questions about growth strategies that other writers have asked.
What about the tech?
This is the hill on which many aspiring authors give up.
We understand that the tech can feel overwhelming. That’s why we included tech tutorials to help you set up your lists in several different email programs.
If you already have a program, we’ll make sure you’re engaging in best practices for growing your list.
How much time do I need to do this course?
This course is yours once you purchase it, so you can go at your own pace. If you’ve already got a list, you’ll be able to implement strategies right away.
If you haven’t started building your list, you can learn how to set up the tech for your list and then move onto strategies for attracting, converting, nurturing, and making offers to your readers.
The initial set up might take 30–60 minutes. Once you’ve got your tech in place, you can shift your focus to writing emails.
Consistency is the key ingredient. If you spend 20–30 minutes a few times per week on building your list, you will begin to see growth.
How much does it cost?
We fully understand that cost is a factor when you make decisions about investing in your writing. That’s why we have kept the cost of this course low.
As with so many things in life, we pay either with our time or money. You could piece together the things we teach in this course for free, but it would take a lot of time and effort.
Time and effort that would be better spent implementing the content we teach in this course.
Another reason we don’t give this information away for free is because when you pay, you pay attention. You are more likely to take action when you invest.
How many freebies have you signed up for over the years that are sitting somewhere, cluttering your computer?
We balanced the value of the material we’re sharing in this course and the amount of time it will save you along with our desire to make it accessible and valued it at $397.
However, we also want to make the Email Growth Course affordable, so we decided to offer it for $197.
Is the Email Growth Course for me if . . . ?
We get lots of questions about whether this course is good for . . .
- Busy moms
- People who have a day job
- Beginning writers
- Senior Citizens
And the answer is: YES!
If you need help getting your email list started, this course is for you.
If you’re struggling to grow your email list and don’t know what to do, this course is for you.
Do I really need a course for this?
That’s a great question.
Many writers will benefit from the step-by-step strategies this course offers.
Sometimes when we’re starting something new, we simply need someone to tell us what to do.
If your email list is holding you back from being able to pursue your publishing goals, this course can help you.
However, if you’ve been building your list for a long time and are experienced with marketing your writing, this probably isn’t the right fit for you.
Hundreds of writers have been through this course and have gotten serious about building their lists.
There’s no need to spend months figuring this email list stuff out by yourself when you can get it in one place.
Who teaches this course?
As Director of Growth for the hope*writers membership, Brian Dixon has helped thousands of writers overcome their fear of technology and marketing so they can share their message of hope with a larger audience.
Brian is a tech, video, and marketing expert who wants to help you grow your email list and create your first online product so you can create more impact and income.
He helps you tackle the tech necessary to serve your readers. Brian is also the author of Start With Your People, which was released by Zondervan in September 2019.
I'm still not sure this is for me.
We understand that purchasing a course to help you grow your email list is an important step toward becoming a published author.
But maybe you’re nervous that the Email Growth Course won’t help you.
We created this course to help writers build their email lists so they have an engaged audience when they pitch ideas to publishers.
We’re confident that it will help you, but if it doesn’t, we have a 30-day “Tried and Applied” money-back guarantee.
Buy the course, watch the lessons, and do the work. Then, if you still think it’s not a good fit, you can contact our support team and ask for a refund.
At some point, you will have to invest in your growth as a writer. If the lack of an email list is holding you back, this course can help. It’s time to stop putting it off! You can do this and we can help.