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If you want to be a professional writer, industry professionals are going to read (and evaluate) your work. 

Is your writing ready?

Get the direction you need with:

The Art & Craft of Writing

In this eight-week intensive, author and writing coach Ann Kroeker will help you elevate your writing skills and create a compelling piece you'll be proud to show an editor or agent.


Sign me up!



If you want to be a professional writer, industry professionals are going to read (and evaluate) your work.  

Is your writing ready?

Introducing The Art & Craft of Writing, an eight-week intensive with author and writing coach Ann Kroeker that will help you elevate your writing skills and create a compelling piece you'll be proud to show an editor or agent.


Sign me up!


Everybody’s got an opinion on what “good” writing is. You've heard that conversational content connects with readers. Then you hear you can only entice editors with writing that sings.

What does that even mean? And how do you pull it off? 

It’s true — every writing project requires a pleasing balance of depth and simplicity, substance and style, clarity and cleverness, the freedom of art and the discipline of craft.

The secret to hitting all the marks? Practice. 

During this eight-week intensive led by writing coach Ann Kroeker, we’ll combine recorded and live training with peer input, model texts, and ongoing interaction to help you: 

  • Learn literary/rhetorical devices to jazz up your style and play on the page.
  • Apply quick fixes to tighten text and delight editors.
  • Reverse-engineer model texts to see how others pull off writing that sings.
  • Unearth your writing quirks to discern their effect on your prose.
  • Discover your strengths to know what works.
  • Find your voice so you sound like . . . you!

You'll get professional eyeballs on your work too (an inevitable thing for professional writers, remember?). In addition to peer input, you’ll get Ann's feedback on your primary project: a 3,000-word piece, like an essay, article, chapter, or blog post.

Sign me up!

You don’t have to dive into an MFA program to get the direction you need.

The Art & Craft of Writing

August 30 - October 21, 2022

By the end of our time together, you'll have completed a 3,000-word piece, along with multiple short submissions that invite you to experiment and play with new techniques. Here's everything that's included:


You get eight weeks of writing training, both recorded and live, to learn style tips, quick fixes, and each phase of a writing project, so you can apply what you learn to your works in progress. After a 30-minute kickoff orientation call on Tuesday, August 30th at 4 p.m. ET, we will meet live every Thursday from 4-5:30 p.m. ET. The recorded content and replays will live in an online learning platform called Teachable.


The term writing “workshop” is used in the literary world to describe sessions led by an instructor designed to get feedback on a specific project during a live group class or session. In The Art & Craft of Writing, you’ll participate in these, providing feedback on peer projects that are highlighted for the full cohort’s input.


You’ll also participate in peer reviews, providing feedback on projects from peers you are teamed up with. Ann will provide instruction on how to offer kind, specific input and will model it during writing workshops.


After the intensive wraps up, you’ll submit your completed project of up to 3,000 words to Ann Kroeker for a full review. To provide you with actionable input, Ann leverages her training and experience in writing and editing — as well as over a decade of coaching authors — to bring you specific personalized feedback.


You’ll connect with your cohort over Zoom and in a dedicated online community space (we’ll use a platform called Mighty Networks), where you can ask and answer questions and find encouragement right when you need it. The goal is for this cohort to build relationships with each other so you’ll have writing friends to lean on for the eight weeks and beyond.


Through the training, workshops, and community space, you’ll get loads of access to Ann. At the end of the intensive, you’ll also get personalized input on your writing project. You’ll see so much of Ann, you might even get sick of her.

Before you sink thousands of dollars and years of your life into an MFA program, get the benefits of structure, analysis, training, deadlines, relationships, and personalized input for a one-time payment of $1,997.

Space is limited, so don't wait to secure your spot!

Sign me up!

I help established and emerging writers be more curious, creative, and productive.

I leverage over three decades of experience in the writing and publishing world to support writers looking for input and the confidence they need to advance their careers. My clients have achieved personal goals, landed contracts, hit bestseller lists, and won awards.

A writing coach, author, speaker, and host of the Ann Kroeker, Writing Coach podcast, I work with clients one-on-one, through programs and courses like The Art & Craft of Writing, and in my platform membership program, called Your Platform Matters (YPM). 

My website offers loads of writing-related content, which has landed on The Write Life's annual 100 Best Websites for Writers list every year since 2016.

I've presented at conferences, retreats, and summits; co-authored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts; and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.

Writing is my deep joy, and coaching is my great passion. I can't wait to support your writing goals through this eight-week intensive.

Aren’t sure if the intensive is right for you?
Book a 15-minute consultation with Ann.

Book now!

The Art & Craft of Writing is for anyone who wants to . . .

Refresh their writing skills at the project level all the way down to word choices

Your writing will improve when you assess it from both the big-picture level of developing a writing project and the micro level of learning how to experiment with small adjustments — word by word, sentence by sentence, paragraph by paragraph. This process is how the best version of your work emerges.

Transform all of their projects with writing tools and techniques

Whether you’re an established writer ready to sharpen your craft or a writer in startup mode, nervously sending your first words into the world, you’ll strengthen your skill set in this intensive. Long after the course is over, you’ll use the principles and tools you learn to improve all of your projects, both big and small. 

Build confidence as a writer through the act of writing itself

You’ll develop a writing project throughout the eight weeks, applying what you learn to create a stronger piece. By learning writing techniques and applying them to your own work in progress, you’ll see the transformation and realize you have new ways to produce stronger prose.

Connect with writing peers on a similar path

This intensive is a cohort-based course, which means you have an opportunity to build relationships with writers who have similar goals. This rare networking opportunity means you can rise together, supporting each other’s work and cheering each other on. 

Work with a writing coach to get input on their work

You’ll have access to sought-after writing coach Ann Kroeker, who will be on your team for eight weeks as you interact in group sessions and in the community space. At the end of the intensive, you’ll submit your big project to Ann for review. That’s right! You get her eyes on your work, and she’ll offer specific input so you can see how much you’ve grown.

When you join Ann and your cohort for this eight-week intensive, you'll overcome doubt, elevate your skills, and find — or refine — your voice so you write with greater clarity and confidence.

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Author and Speaker 

Working with Ann Kroeker has been the single most valuable addition to my writing life. Not only are her courses packed with valuable information, but her heart for her clients and passion for helping them reach their writing goals shines through in everything she does.


Author and Speaker

Two years ago, I didn't know writing coaches existed. Now, I can't imagine my writing life without one. As a key member of my team, Ann is everything she promises — coach, editor, friend.



Ann Kroeker is a superstar coach. I feel like she understood me within five minutes and gave me lots of ideas, things to think about, and resources. I'm thankful she helped me figure out my longer-term goals and direction with writing.



What's the Big Idea?

We launch the intensive with an overview of the program and training that gives you tools and input to apply right away as you define your project's big idea.



Content Development

Once you land on your big idea and know the direction you want to go, you'll determine what you want to say — the actual content — to support your big idea.



Organization and Structure

After you solidify your idea, it’s time to organize the material and land on a strong structure. You'll experiment with approaches to find what best suits your work in progress.



Sentence Wrangling

When organizing content, you'll deal with your project at the paragraph level, then move to this stage, which focuses on the sentence level.



Word Search

Narrowing down even more, you'll learn the impact of choosing words wisely to suit your target reader, hit the right tone, and fit publisher expectations.



Your Writing Voice

Does your project reflect your own writing voice? Let's find out. We'll work together to hone your voice and discover new ways to articulate yourself more clearly and accurately on the page.



Conventions and Usage

Those details your high school English teacher marked up with a red pen? We'll tackle those at this stage of your project development — when it's nearly complete.



Prep and Ship

Blog posts, article pitches, and book proposals all follow style guidelines and expectations. You'll find out how to prep your project, and as you wrap it up, we'll wrap up the program too.

Space is limited. Secure your spot today for $1,997. 

Sign me up!




Ann Kroeker's course is thorough and will provide everything you need. She is a gracious and encouraging coach who will take you to the next level.


Author and Speaker

I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic.


Business Coach

[Ann Kroeker] gave me tools to package my communication — like a framework to organize my ideas — and they’re coming together and impacting my work. I’ve advanced to the next level as a coach in my business, and I’ve led trainings that had greater reach and brought in more business because of those skills.

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We love giving you more than you expected, so we’re dropping in some crazy generous bonuses to sweeten the deal. Don’t miss out! 

Bonus #1: One-year free access to Your Platform Matters

No matter what kind of writing you pursue, you’ll want to get your words and ideas in front of readers. Your Platform Matters, Ann’s membership platform, is a community dedicated to creating meaningful connections (a $144 value!).

Bonus #2: Discount on one-on-one coaching with Ann

You'll get a lot of interaction with Ann in this intensive as she shares her time and ideas with the cohort through group discussions. If you want a more personal coaching experience, you’ll also receive a 20% discount (one-time use only) on select one-on-one coaching packages with Ann so you can enjoy her full attention on you alone.

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The Art & Craft of Writing


  • Focused Training
  • Writing Workshops
  • Peer Reviews
  • Coaching Review
  • Community Interaction
  • Personalized Input from Ann Kroeker

 Plus these bonuses:

  • Bonus #1: One-year free access to Your Platform Matters
  • Bonus #2: Discount on one-on-one coaching with Ann
Buy now!


Let's work together to elevate your writing skills!


Sign me up!