Growing a robust platform through online marketing is most often a task associated with nonfiction writers. However, novelist Katherine Reay believes this is the job of the fiction writer as well.
In a conversation with hope*writers, Katherine gives novelists the following advice, based on her own personal experience, for growing platforms and building a loyal readership.
Embrace Small Beginnings
When it comes to a strong social media following, a large subscriber list, or other marketing metrics, the starting line is the same for all of us. No one has a built-in platform, and all writers have to work hard to build a following or readership from scratch.
Rather than waste headspace lamenting a small beginning, we can embrace our platforms for what they are right now while still holding on to hope for growth. Our modest beginnings will grow as we continue to build our platforms with equal parts fun, effort, and strategy.
Among writers, the word “networking” conjures up images of forced connections, mixed motives, and try-hard conversations. The thought of networking can leave many writers with a feeling of overwhelm or even dread. However, networking is an important part of sharing your work and growing your audience.
At hope*writers, we know writers can’t do it all on their own. We’re committed to helping you balance the art of writing and the business of publishing — networking is a necessary part of the process.
We interviewed author and speaker Katie Reid, who shared the wins and pitfalls she experienced in the networking process.
Katie offers us the following do’s and don’ts of networking as writers:
Get to know people in the same casual, friendly way you would if you sat down over coffee.
Try to impress people. This doesn’t build authentic relationships. Building real relationships that benefit both...